Skip to main content
Victorian Taxidermy

Rowland Ward. Victorian Naturalist, Taxidermist, Sculptor, Artist

Share this

Rowland Ward (1847 - 1912) Taxidermist to the World

Founded in 1870, the company of Rowland Ward Limited became one of the most prestigious taxidermy businesses in the world and was best known for Trophy Taxidermy, Big Game, and Wardian Furniture.

Rowland Ward and his business stood as giants of the period and was, and is still now considered as the foremost taxidermist of the 19th century.

A Naturalists Life Study cover 1913 Rowland Ward

Rowland Ward

The world’s most prestigious taxidermist

Rowland Ward signature and photo inside a Naturalists Life Study in Taxidermy

Signature and photo of Rowland Ward inside the 1913 edition of his book “A Naturalists Life Study”

Founded in 1870, the company of Rowland Ward Limited became one of the most prestigious taxidermy businesses in the world and was best known for Trophy Taxidermy, Big Game, and Wardian Furniture.  Rowland Ward and his business stood as giants of the period and was, and is still now considered as the foremost taxidermist of the 19th century.

The British Empire with its expansive colonies, and the Industrial Revolution with its innovations and manufacturing prowess came together as the two powerful forces that paved the way for Ward to become as successful as he did.

Mounted animals exotic and domestic by Rowland Ward formed the focal point of the interior décor of the British upper classes in their country houses during the later Victorian period, and his work has had a lasting influence on how wildlife is studied, displayed, and appreciated. From the mid-1800s through to the advent of the first World War hunters, explorers and scientists from all over the world sent their trophy animals back to Wards, for Ward, his high-profile contemporaries and London were at the epicentre of the global taxidermy business.

The Jungle 166-167 Piccadilly, London

Rowland Ward (F.Z.S. from 1879) founded his famous shop “The Jungle” at 166 Piccadilly, London in the latter part of the 19th century. The Jungle became a famous showroom for mounted animals, but it wasn’t just that; it was an important meeting place for naturalists and explorers, just like Edward Gerrard’s premises at Queen Street in Camden Town had become earlier in the century.

Rowland Ward’s influence extended beyond taxidermy into the broader field of natural history display. Ward displayed the animals in glass cases.  This was the first time these types of displays had been created, and the scenes were spectacular. Ward’s skill extended significantly beyond the simple stuffing of animal skins; his creativity and scenery designs made the animals look like they were still alive.

Ward later became known for his bamboo framed cases which had taken their influence from forays into Asia.

Rowland Ward Ltd was granted a Royal Warrant in 1904 when the company was at its height.

His customers were high profile – the young Winston Churchill was a customer of Rowland Ward Ltd as was Walter Rothschild, and two kings Edward VII and George V. Numerous American and European celebrities and film stars brought their hunting trophies to “The Jungle” to be mounted. These elite customers bought various curios and animal furniture, and these fetch high prices at auction houses today.

Rowland Ward shop front The Jungle 166 Piccadilly

Advertising examples of Rowland Ward Ltd

Rowland Ward advert for insect power 1923
Wardian furniture horse foot inkwell advert 1883 Rowland Ward company
Rowland Ward the entrepreneur advert in 1885 for Canadian Canoes
Rowland Ward 1885 advert for insect powder
Advert for Rowland Ward company's products in 1905
Advert 1908 Country Life Rowland Ward

This article is part of the Victorian Taxidermists – Rowland Ward hub. Back to Rowland Ward

Subscribe to The Velvet Drawing Room

All content free to read | Just put your email address in below | Get notified when new articles are published | 

All content free to read | Just put your email address in below | Get notified when new articles are published | 

All content free to read | Just put your email address in below | Get notified when new articles are published | 

All content free to read | Just put your email address in below | Get notified when new articles are published | 


Share this

Discover more from thevelvetdrawingroom.co.uk

Subscribe to get the latest posts sent to your email.

Discover more from thevelvetdrawingroom.co.uk

Subscribe now to keep reading and get access to the full archive.

Continue reading